Where to see the film


Auckland, New Zealand
The Academy Theatre
3/21 8:00 PM


Los Angeles, CA
County Museum of Art (LACMA)
Leo S. Bing Theater
1/8 2:00 PM

Solothurn, Switzerland
Kino Canva Club
1/21 5:00 PM

Solothurn, Switzerland
1/24 9:30 PM

Richmond, VA
Virginia Commonwealth University
Grace Street Theater
934 West Grace Street
2/21 4:30 PM

Zürich, Switzerland
Kino Riff Raff
2/27 12:00 PM

Engelberg, Switzerland
Cinema Engelberg
3/3 7:30 PM

Zürich, Switzerland
Kino Riff Raff
3/6 12:00 PM

Bern, Switzerland
Hochschule der Künste
3/8 6:00 PM

Zürich, Switzerland
Kino Riff Raff
3/13 12:00 PM

Luzern, Switzerland
Kino Bourbaki
3/13 12:00 PM

Bern, Switzerland
3/13 12:30 PM

Basel, Switzerland
Kultkino Basel
3/20 11:00 PM

Hatfield, UK
University of Hertforshire
The Weston Auditorium
Weston Auditorium
3/22 7:00 PM

Pasadena, California
Art Center College of Design
3/31 7:00 PM

Portland, Oregon
NW Filmcenter, Portland Art Museum
4/27 + 4/28 at 7:00 PM
(4/27 w/director Reto Caduff)

New York, New York
New York School of Interior Design
Lecture Hall
4/29 6:00 PM (w/director Reto Caduff)
(sold out)

Cincinnati, Ohio
UC's College
Design, Architecture, Art, and Planning
Room 4400
5/3 6:30 PM

Boston, Massachusetts
420 Broadway
Cambridge, MA 02138
5/19 6:00 PM (w/director Reto Caduff)

Bern, Switzerland
Kino Kunstmuseum
6/5 11:00 AM

Geneva, Switzerland
Head - Geneve
Boulevard James-Fazy 15
6/8 6:00 PM

Bern, Switzerland
Kino Kunstmuseum
6/12 11:00 AM

Bern, Switzerland
Kino Kunstmuseum
6/19 11:00 AM

Bern, Switzerland
Kino Kunstmuseum
6/26 11:00 AM

Atlanta, GA
SCAD Atlanta
Graphic Design Department
4C Event Space
9/22 7:00 PM

Chicago, IL
Morningstar Auditorium
22 W Washington St
9/22 6:00 PM
NOTE: entrance to the building is prohibited without prior registration. We are using chi.culture@eda.admin.ch as an address for people to register to attend the screening of the film. People who arrive without having registered will not be able to enter the building.

Elmhurst, IL
Elmhurst Art Museum
150 South Cottage Hill Avenue
9/23 7:00 PM

Barcelona, Spain
AGI Congress Barcelona
Venue tbc

Miami, FL
The Wolfsonian
1001 Washington Avenue
10/21 7:00 PM

Seattle, WA
1515 12th Ave.
12/9 - 12/11


Kansas City, Kansas
Liberty Hall, Lawrence, KS
11/18 6:30 PM

Philadelphia, Pennsylvania
Bossone Research Center
Mitchell Auditorium
3128 Market Street
10/14 7:30 PM

Architecture & Design Film Festival
Tribeca Cinemas
10/16 6:00 PM
10/17 4:15 PM

Honolulu, Hawaii
10/21 8:30 PM Dole Cannery C
10/22 4:00 PM Dole Cannery B

New Haven, Connecticut
Yale University
Whitney Humanities Center
10/22 7:00 PM

Montreal, Quebec
Concordia University
Hall Building H-110
10/23 7:30 PM

Eindhoven, Netherlands
Dutch Design Week
Plaza Futura
10/23 5:00 PM
10/27 5:00 PM

Chico, CA
CSU, Chico camput
12/8 5:30 PM

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THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.

Inspired by Russian constructivists and taught by artists such as Fernand Léger, Le Corbusier, and A.M.Cassandre in Paris in the late 20s, Matter designed a series of cutting-edge Swiss travel posters that won international acclaim for the pioneering use of photo-montage combined with type. Always striking a balance between fine art projects and commercial work, the taciturn designer found his own unique language, which resulted in the creation of such iconic works as the corporate identity for Knoll Associates and the New Haven Railroad. With his photography he was adept in documenting the early furniture of Charles and Ray Eames and creating covers for Vogue and Arts & Architecture as well as documenting his contemporaries Jackson Pollock, Willem de Kooning or Alberto Giacometti. As a filmmaker, he directed a critically acclaimed film "Works of Calder" about his good friend Alexander Calder, with music composed by John Cage. Later in life he was a professor for photography and graphic design among Paul Rand and Josef Albers at Yale University.

In today's commercialized and oversaturated world, the documentary directed by Reto Caduff ("Charlie Haden - Rambling Boy", "A Crude Awakening") lets luminaries such as Robert Frank, Massimo Vignelli, Alvin Eisenman, Steven Heller, Elaine Lustig Cohen and others explain why Matter still matters. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual langauge that influenced a whole generation of designer and artists.

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